About Identity Coffees


Welcome to Identity Coffees. Our flagship location is also our coffee roasterie. Visit us in our spacious 4400 sq foot space in Midtown Sacramento. We feature minimalist decor with live-wood slab tables and seating, concrete and metal details all custom made by co-owner Lucky Rodrigues and his closest kin.

Much love goes into our space and we are happy to share it with you. Our second location is our downtown cafe. This space was designed by co-owner Andy Rodriguez and his team with the help of some heavy machinery (including a 40 ton crane) to achieve the perfect balance of comfortable elegance. We opened our doors in December 2016 and have been busy serving great coffee ever since!

When it comes to coffee, we are passionate about quality. We source our coffee from the best farms and importers and take care to roast it to perfection. Our coffees are always fresh, and we offer a rotating selection of single origin coffees as well as unique blends. We also offer a variety of brewing methods, including pour over, Chemex, French press, and espresso.


We are also passionate about people. We believe that good coffee should be accessible to everyone, and we strive to create a welcoming and inclusive space for all. We are committed to using our platform to lift up voices that are often marginalized, and we work hard to create an environment where everyone feels welcome.

Through this website we want to connect customers with the stories of the coffee they are drinking. We believe that coffee is more than just a drink – it’s a way to connect with people and cultures around the world. We hope that our coffees will help you create your own connections and memories.

We also offer a wide range of services, from coffee catering to private events. We would love to work with you to create a custom coffee experience for your next event!

It all started when….

Lucky and Ryan got business married. They birthed a coffee company. It was a dream come true.

Lucky and Ryan

A few years later they had a second baby named Westside. Westside brought breakfast, lunch, and Happy Hour into the mix. It was a joyful occasion indeed.

Shortly after, Simpleton cafe came into the mix with records spinning, breakfast & lunch, house-made biscuits and massive burritos. Simpleton danced to the beat of its own drum.

The family has grown but it still retains the high-five vibes & wry humor of this duo. It has been their dream to share their vision of down-to-earth, quality spots with Sacramento where the only thing that matters are the things that matter. They are so stoked to be livin’ the dream….

We also want to let you know about some great coffee makers that we think you’ll love. We’ll review a variety of coffee makers, from pour-overs to French presses to espresso machines, and let you know what we think. We’ll also give advice on coffee gadgets and accessories, like grinders, filters, and storage containers. So whether you’re a coffee aficionado or just getting started, we’ve got you covered.

So, whether you’re a coffee aficionado or just getting started on your coffee journey, we hope you’ll find something useful here at Identity Coffees. Thanks for stopping by!

Identity Coffees is more than just a coffee shop – it’s a community. We hope you’ll come visit us soon and become part of our family!

Identity Coffees is all about quality coffee and inclusivity. We strive to provide our customers with the best possible coffee experience and to create a welcoming and inclusive space for all. Visit us in Midtown Sacramento or our downtown cafe and see what we’re all about!

Identity Coffees

1430 28th Street

Sacramento, CA


Open Daily

Monday – Sunday        

6:30 am-5:30pm


IG @identitycoffees

everything@ identitycoffees.com

Newspapers talk about us:

Twitter: https://twitter.com/hashtag/identitycoffees?src=hashtag_click

Sfgate: https://www.sfgate.com/travel/article/Single-origin-coffees-in-great-Sacramento-cafes-9182797.php

Eater: https://sf.eater.com/maps/best-new-restaurants-sacramento-heatmap

Sfchronicle: https://www.sfchronicle.com/travel/article/Single-origin-coffees-in-great-Sacramento-cafes-9182797.php

Expressnews: https://www.expressnews.com/travel/article/Single-origin-coffees-in-great-Sacramento-cafes-9182797.php

Dailycoffeenews: https://dailycoffeenews.com/2016/05/04/identity-coffees-in-sacramento-where-every-employee-roasts-cups-and-serv es/

Hercampus: https://www.hercampus.com/school/sacramento/8-local-coffee-shops-studying/

Newsreview: https://www.newsreview.com/sacramento/content/writers-picks-food-drink/27156169/

Livability: https://livability.com/ca/sacramento/love-where-you-live/5-outdated-myths-about-sacramento-that-need-to-be-put-to-rest/

Houstonchronicle: https://www.houstonchronicle.com/travel/article/Single-origin-coffees-in-great-Sacramento-cafes-9182797.php






Identity Coffees Team

Lucky Rodrigues: Founder

lucky rodrigues
I’m Lucky Rodrigues, and I’m a coffee roaster from Sacramento. I’ve always been obsessed with creating things, which led me to start my first business, identitycoffees. At identitycoffees, we focus on building community and sharing knowledge about coffee while providing an amazing cup of coffee.
Lucky Rodrigues

Stephanie Philpot – Editor

Stephanie Philpot
Hi there! I’m Stephanie, an editor and writer at identitycoffees. I love all things coffee from brewing to roasting to sipping. I’m excited to share more experience, receipts, and know-how with you all!

Stephanie Philpot