Simpleton Cafe

Slow down & let us serve you. Our newest project features specialty coffee along side a full breakfast and lunch menu, with wine & beer coming soon. Table service dine-in or quick to-go nestled in a sweet & charming Boulevard Park Victorian. Throw-back details that harken to a slower time with records playing all day setting the vibe. Enjoy a house made southern biscuit sandwich, or massive breakfast burrito accompanied by our signature single origin coffee, and start your day singing to the right tune. 

We are open 7 days a week for breakfast & lunch, with wine & beer coming soon! Our kitchen serves from 7 am – 3 pm. Come hang out, have a seat, and let us do the work. 

Simpleton cafe

What started as a love letter to all things nostalgic quickly turned into something much greater. The support we’ve received from the community has been overwhelming and we can’t thank you enough. We’re just getting started and there’s so much more in store. Stay tuned and thanks for following along!

Located in the former Save Rite corner market in Midtown, the team behind third-wave Identity Coffee is luring hip scenesters with its trending grey-on-grey-on-grey exterior design aesthetic…and waffles. The vegan waffles topped with bananas and housemade chocolate-hazelnut spread are, in fact, one of the biggest draws, but so are the square biscuits stuffed with sausage, egg and cheese. Coffee comes from Identity’s own nearby roastery, and the shop also carries Milk Money doughnuts.

Our focus is on seasonality and sourcing the highest quality ingredients for both our food and beverage offerings. We strive to create an inviting and comfortable space for people to gather, relax and enjoy simple, nourishing fare. Our cafe is open daily, serving breakfast, lunch and weekend brunch. Our roastery supplies wholesale coffee to local cafes and restaurants.

Simpleton Cafe is a hip new coffee shop Of Identitycoffees in Midtown that’s drawing the attention of local scenesters with its trendy grey-on -grey exterior design aesthetic and delicious vegan waffles. The biggest draw, however? Its square biscuits stuffed full of sausage egg & cheese! Coffee comes from Identity Roastery just down the street which also sells their own line of milk money doughnuts exclusively at this location so if you’re looking for some breakfast or dessert after dinner give them an try!

Stop by today and enjoy a cup of coffee and a delicious treat in a comfortable and inviting space


– 701 19th Street Sacramento, CA 95811

Open Daily

  • Monday – Sunday
  • 7am-5pm
  • Kitchen hours 7am-3 pm


  • IG @simpletoncafe
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